Why You Should Be Outsourcing To A Local SEO Company Right Now

Local SEO has been proven to be effective for boosting businesses as it targets customers within your area. However, such a powerful tool does not come easy and might not be something your business can handle on its own. So how can your business get the best SEO result? The answer is outsourcing! Here are some reasons why you should be outsourcing to a SEO company for your campaign.

Your Costs Will Be Lessened

Local SEO is a complex process that includes web design, content writing, link building, PPC, and much more. It is an integrated marketing approach which requires every element to work to make the campaign a success.

Now, if you are going to hire employees to write content, design your website, and manage your SEO; you will be draining a lot of your financial resources. Not to mention, you will also be exerting time and investment you have to put on in training them.

By outsourcing to a local SEO company, you will already have a complete staff who can work on every aspect of your campaign. With this, you only have to pay for outsourcing instead of the additional employees you have to hire. It is definitely a more cost-effective move.

They Have the Expertise

Aside from cutting costs, outsourcing to local SEO companies will ensure that you will be receiving quality service from experts. Since you aren’t an SEO specialist, you do not have an understanding of the roundabouts of localized SEO.

Their experts know the ins-and-outs of this field, from its technicalities to its nontechnical aspects. They know what your business needs to grow in terms of SEO efforts, and they know what the pitfalls that you should be avoiding.

Doing SEO on your own will not only take away much of your time, but can also lead to failure or suboptimal results because of your lack of knowledge and experience. That’s why the assistance they can provide for your company is invaluable.

They Have Better Resources

If you are not a local SEO company yourself, then most likely, the technology that your outsourcing company has is definitely more fitting for the job. They know and have access to tools and resources to use to make it easier and better. They are also more updated with the trends that work best with attracting your target audience.

You Can Focus on Your Core Competencies

Another benefit you can gain from outsourcing to local SEO companies is the huge load of work that will be lifted from you. With that amount of time available, you can focus the efforts of your business on what it truly does best.

Use this time to focus on training your employees to be more efficient and strengthen relationships within the company. This will allow them to provide better service and finish projects faster. Outsourcing SEO also gives more room for you to concentrate in bringing in new customers for your business.

Why Is the Backlink Audit Critical for SEO Success?

So, you own a website. It’s well-optimised. The content is relevant. You’ve used website audit tools to deck it up. You are ready for a thorough Google indexing. You have nothing to fear. Right?

Not so soon!

Have you ever used backlinks? Ever used a third party SEO service? Did you entirely avoid looking at your backlink portfolio?

If you just nodded yes to any of the above mentioned three questions, snap to attention! Your website can be penalized anytime now. You need a backlink audit.

Wait! Backlinks and Penalty? How Does That Work?

A link to your website on any web page is a backlink. And it’s significant for SEO.

Some time ago, Google was focussed on the number of backlinks- the higher, the better. Cheap SEO service providers began creating a fake blog/page to link to all their clients. The resultant Private Blog Network increased backlink number for websites and Google, in its sheer innocence, believed said sites to be reliable sources of info.

Because if so many sites are linking back to your website regarding ‘Food for diabetes,’ you must be a diabetes diet expert, right?

Well, the quantity-only approach began producing spammy search results. So Google decided to refine its filters.

Now, If a genuine, reputed website links to you, your authenticity improves. If many powerful, relevant web posts link back to you, your Search Engine Results Pages rank (SERP) takes a hike.

Do you see what I’m working towards? Excellent quality and quantity of backlinks- better SERP- improved reputation- Google considers you credible.

Poor backlinking- your website sinks like the Titanic and Google slaps a fine on you.

Okay! What Happens If Google Fines/Blocks/De-Ranks You?

The backlink popularity of your website makes up for about 22% of your Google Rank.

It means any shady, irrelevant, pointless websites that link back to you will be considered by Google. And that’ll affect your index rank.

If Google finds you guilty and puts a Manual Action Penalty on you, it can demote your website, remove a few pages, or the entire site temporarily. You may suffer organic traffic, sales, leads, and conversion losses.

If, however, you get hit by the algorithmic penalty, there’ll be no warning. Your traffic will deteriorate over time without any seeming explanation. You’ll need special tools to uncover the reason. By the time you know what hit you, you’d have lost too many leads and traffic.

So Think Hard- Have You Ever Practised Spammy Backlinking?

Have you ever rigged blogs’ and websites’ comment sections with your website’s URL wrapped within a crappy, almost aimless message to build backlinks?

Is it possible that the cheap SEO company you hired duped you and built a shady backlink portfolio using bad SEO techniques?

You need to analyze your backlink portfolio. Look closer. If you ever used guest blogging, news articles, genuine comments, profile shares, press releases, or social media for backlinking, you’ll probably recognize the sources.

Point out the ones you don’t. Do some research, confirm the domain metrics of suspicious entities, and separate the credible backlinks from the spammy ones. Or, just use a free backlink audit tool and get your ducks in a row.

You can also do a competitor backlink analysis. Compare a few websites on the SEO audit tool and look at how damaging their results are in contrast to yours.

Intrinsic Functions Followed by SEO Companies

SEO Companies work with a motive to make websites secure the highest rank in the search engine result pages (SERP’s). With the use of latest tools and technique, they work towards increasing the traffic and positioning the keywords rightly in the result of the organic searches.

With the globalization, the small and large scale businesses selling similar products have evolved globally, therefore the competition has become really tight. To survive and focus on brand visibility it is imperative to create a virtual image in the mind of potential customers by acquiring the help from SEO services.

Down below is the diffusion of roles or functions offered by SEO companies to promote the business brand among targeted customers.

Preliminary Website Analysis Report

The initial function of these services is to study or analyze the project they have been asked to deliver. They will prepare a website analysis report to enforce the required on page activities. This step is done to test whether the website is working according to the search engine and users or not. The report will feature all the future requirements or on page activities that have to be performed.

Pre Optimization ranking Report

These agencies after studying the requirements of both users and search engines will start to work on changes significantly. They will optimize the website in accordance with the guidelines asked by the search engines like Google.

Link Building

The next step is to focus on submitting the links. These companies will submit the links in the form of alt tags so that they can easily locate or allocate the images or text over the web.

Website Traffic Management

Now when the website is ready as per the terms or conditions of the search engines, the next task for the SEO Company is to manage the flood of users or traffic. The optimisers of these companies will segregate the users on basis of factors like demographics and will promote the products or services accordingly.

Web Content Optimisation

Managing the flow of traffic and submitting the link is not sufficient. It is also necessary to maintain the content for the web. They make sure the content written or published over the web is not stuffed with keywords, the information is relevant, the content is unique and there is growth in conversion rate.

An SEO company with above functions can help to enhance the virtual presence of any business.

Best Practices for Qualifying Your Link Opportunities

Links play a vital role on the internet. In the previous days of the web, links were not seen as “ranking signals” but as appropriate connections and partnership connection between sites. With time links have become a leading part of the search ranking algorithms, a lot of have turned their focus to acquiring as many links as probable.

Link building is not a game of seeing who can attain the most. It’s about creating the correct connections that boost each website, as well as their users. If you are building links aimlessly, here are a number of tips on how to meet the criteria for link prospects. To boost the possibility of acquiring the most excellent link and being certain that the links you are building are significant to your site, you must take time to qualify them.

Generally, link qualification happens in 2 phases. The primary phase is a speedy review, the aim of which is to slim the list of prospects down as speedily as probable based on whether or not it congregate some high-level criteria. Phase two is a more manual phase in links.

Link qualification: Quick review

The first step for qualifying your link opportunities is to take the complete list of links you have prospected and load them into Excel or Google Sheets. Once you have listed all the links in your spreadsheet, you can start to narrow that list down to a more convenient size. Here are some of the metrics I look at when making these fast decisions about link qualification.

Keyword occurrences in URL: One of the simplest ways to establish if a link is appropriate or not by simply searching for the keyword in the URL string. Just look for the document for the keywords you have defined you want to rank.

Inbound link count: Inbound link count is the vital step in qualifying your link opportunities. Looking at the number of inbound links a potential outreach partner has is one more good way to qualify them. While a lot of the sites at the pinnacle of your list will characteristically have a lot of links. Keep in mind that link quantity should never be the only choice point for you, but it is a high-quality metric to look at when narrowing your requirement list.

Competitors: This is in reality significant. An integer of the prospecting tools will recognize competitors as linking partners. You will clearly need to get rid of these as prospects, as your competitors are unlikely to link to you.

Final thoughts

To conclude this section we can say that link building is a discipline of art and knowledge. By taking time to succeed, and maybe more prominently, disqualify link prospects, you will make certain that your link campaigns are more focused and more thriving.

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